Le projet en détails
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Quel est le problème résolu ?
Land degradation affects 40% of global land, driving a projected $23 trillion economic loss by 2050. At the same time, agrifood systems account for nearly 30% of global greenhouse gas emissions, with livestock alone representing roughly 12% to 16.5% of total anthropogenic emissions—making agricultural land management a central driver of climate change. Traditional continuous livestock grazing is a major factor in these emissions, as leaving cattle with uninterrupted access to pasture causes severe overgrazing, soil erosion, halted water infiltration, and net soil carbon loss. Meanwhile, farming families face rising input costs, shrinking margins, and severe climate vulnerability without accessible technical guidance or financial tools to safely transition to regenerative land management
Comment est-il résolu ?
Ruuts replaces conventional continuous grazing with Holistic Planned Grazing—a methodology originally developed by Allan Savory through the Savory Institute in Africa, which mimics natural herd dynamics to allow grasslands and soils to fully recover. This science-backed approach was pioneered and adapted in Latin America (notably in Patagonia) by Pablo Borrelli, creating the 20-year agronomic research and field foundation upon which Ruuts was built.
By balancing planned grazing periods with adequate plant rest times, soil organic matter and grassland biodiversity rebuild naturally. Mechanically, this transition increases livestock stocking rates (+33% within 2 years), cuts synthetic fertilizer use (-70%), restores water absorption (+200 m³/ha/yr), and sequesters 1–4 tCO₂e per hectare annually directly into the soil. Ruuts scales this proven technical principle on the ground through accredited extension services, digitizes field management using Ruuts OS, and monetizes verified ecological outcomes via high-integrity carbon credits and scope 3 supply chain decarbonization programs.
Qui sont les clients potentiels ?
• Scale & Impact: 1.4M ha under management, 450 network farmers, 620,000 ha contracted under carbon programs, and 209,000 VCUs issued.
• Revenue & Commercial Pipeline: $1.2M in carbon offset sales closed; $40M+ active commercial deal pipeline.
• Partners & Buyers: Supported by established funding and technical partners (including Rabobank, Anthesis, and Native). Offtake and Scope 3 supply chain agreements are actively underway with tier-1 global corporations across key sectors, including Big Tech, Energy majors, International Airlines, global Grain Traders, leading CPG food companies, and multinational food franchise operators.
En quoi cette solution est-elle différente ?
1. Distributed Network & Capacity Building: Ruuts operates a decentralized, highly scalable human infrastructure powered by our proprietary Regeneration School (3,500+ trainees) and a network of 100+ autonomous, accredited field professionals across 15 regional hubs, driving rapid, low-risk adoption directly with farm families.
2. Deep Agronomic DNA & Systemic Impact: Rooted in Latin America, Ruuts was built around 20 years of boots-on-the-ground agronomic expertise. We treat carbon finance as a powerful tool for transformation—not the end goal. Our primary mission is systemic behavioral change that rebuilds living soil, water cycles, and farm resilience.
3. Market Scale & Savory Leadership: As the largest active project within the global Savory Institute network, Ruuts is uniquely positioned to unlock a 200M hectare addressable livestock market across Argentina, Brazil, Paraguay, and Chile.
4. Visionary Leadership & Recognition: Co-founded by Pablo Borrelli, one of Latin America's foremost pioneers in regenerative management, Ruuts leverages decades of unmatched authority, local trust, and technical credibility across the continent.
5. Data Primacy & Digital Innovation: With a ground-truth dataset spanning 1.4 million hectares across comparable biomes, Ruuts OS digitizes field decisions and outcomes to train an upcoming AI Agronomic Co-Pilot, exponentially multiplying technician reach and project scalability.
6. Proven First-Mover Track Record: Ruuts is the first entity in history to issue soil carbon credits from regenerative farming in Argentina, Chile, and Paraguay
