Good Growth Company

Date de soumission 1 juin 2023 Fondateurs Cedric Bussac Lieu de développement Tbilisi, Mongolie

Le projet en détails

NB : cette fiche est intégralement remplie par les personnes proposant l’innovation.

Quel est le problème résolu ?

problem: a 30 years old overgrazing crisis triggered by increased international demand for (cheap) cashmere that is pushing Mongolian rangelands towards the tipping point of irreversible degradation (150 millions Ha) = loss of biodiversity (flora and fauna) and soil functions including capacity to sequester carbon. The degradation is accelerating over the years, as highlighted in the attached documentation.

Comment est-il résolu ?

we design value chains for animal fibre products that are based on nature carrying capacities and not the other way around. Our work with communities starts with identifying overgrazing as a cause of rangeland degradation, then defining the boundaries of the landscape the community manages and agreeing on multi years commercial contracts that take into account the need to reduce productions without impeding communities livelihoods. it's a paradigm shift in the way the industry approach business.

Qui sont les clients potentiels ?

our targets: animal fibres value chains stakeholders, from producers to processors. Our clients are fashion brands proposing clothing made with animal fibres (cashmere sheep wool, camel wool, yak fibre).

En quoi cette solution est-elle différente ?

We focus on the core of the problem: overproduction of a single commodity (cashmere). We agree science-based destocking programs with local herding communities, identify solutions to add value to other livestock products and integrate them into our value chain design and financial model. No one else has tried this before.