Assessed

Ecotech Labs

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'Team points' are awarded according to the adequacy of the solution with the type of innovations sought by Team for the Planet. They correspond to the analysis of several factors :

  • impact potential: impact average score > 4 => 0,5 point / if > 4,15 => 1 point.
  • global consistency: all average score of the 6 selection criteria > 2,5 => 1 point.
  • the favourite: % of assessments judge the innovation as a top one to act on a global scale against greenhouse gases > 20% => 1 point
  • the targeting: validation of Team for the Planet scope of action higher than 90% => 0,5 point + innovation level of maturity is enough => 0,5 point
  • social acceptability: semantic analysis score of comments > 0 => 0,5 point/ if > 3500 => 1 point
56 assessments

Submitted for assessment : After checking that an innovation is within the scope of the 20 issues Team for the Planet targets and that it has reached a sufficient maturity, the innovation is being assessed.

A market solution to store 37 Million Tons of CO2 (scalable to 18.5 Billion Tons).

Lever of action
Capture
Sector
Other
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Submission date May 19, 2023 Founders Sergio Calderon Development location Lima, Peru, Peru

Detailed project

NB: this form is filled entirely by the ones submitting the innovation.

What is the issue addressed?

Amazon rainforest deforestation, the consequent release of CO2 and the extinction of the richest biodiversity on earth.

How is the problem solved?

Skincare products with ingredients originating from Amazonia. We have partnered with landowners in Amazonia to protect their territories against deforestation caused by extractive industries and pay them for their surveillance services with part of the revenue.

What is the customer target?

Our products target the Millennials and Z Generation segments (defined as those 18 to 45 years old). They currently account for roughly 80 million in the U.S. and spend 1 trillion per year.

How is this solution different?

Most brands’ ethical propositions just look artificial, like PR or CSR at best. This lack of depth of the ethical angle of these companies gives us an opportunity for strong differentiation.